In an industry driven by tradition and taste, Pernod Ricard India stands out not only for its exceptional portfolio of premium alcoholic beverages but also for its unwavering commitment to purpose, innovation, and responsibility. As a proud subsidiary of Pernod Ricard Group, the global leader in wines and spirits, the Indian arm has carved a unique identity in one of the most dynamic and complex markets in the world.
With iconic brands, a strong local manufacturing presence, and a forward-thinking organisational culture, Pernod Ricard India is far more than a beverage company – it’s a catalyst for responsible enjoyment, cultural elevation, and sustainable growth.
A Portfolio Built on Prestige and Popularity
At the heart of Pernod Ricard India’s success lies its diverse, aspirational, and carefully curated portfolio. The company caters to a wide spectrum of Indian consumers – from young urban millennials to seasoned connoisseurs – while consistently promoting premiumisation across segments.
Flagship Brands that Speak to India’s Aspirations
Royal Stag: A brand that has become synonymous with ambition. Its tagline “Make it Large” has inspired millions to dream big.
Blenders Pride: A blend of style and substance, this semi-premium whisky continues to win hearts across metros and smaller cities alike.
Chivas Regal & The Glenlivet: Representing sophistication and heritage, these Scotch whiskies cater to discerning palates.
Jameson, Absolut Vodka, and Beefeater Gin: Imported favourites that resonate with India’s globally aware, experience-seeking youth.
By offering globally renowned spirits alongside locally relevant favourites, Pernod Ricard India continues to drive category growth and consumer delight.
Manufacturing Excellence with a Local Heart
Pernod Ricard India strongly believes in the philosophy of ‘Make in India, for India’. The company operates two distilleries – in Nasik (Maharashtra) and Behror (Rajasthan) – and supports a widespread bottling network across key states.
These facilities not only adhere to global quality standards, but also integrate modern automation, sustainable water usage, and waste-reduction practices. The result is a manufacturing ecosystem that is:
Efficient and future-ready
Compliant with India’s evolving regulatory landscape
Environmentally and socially responsible
This commitment to localisation, paired with global know-how, enables Pernod Ricard India to deliver world-class products while supporting regional economies and employment.
Driving a Culture of Conviviality and People Empowerment
True to its global brand ethos of ‘Créateurs de convivialité’ (Creators of conviviality), Pernod Ricard India fosters a people-first culture that places trust, respect, and empowerment at its core.
Certified as a Great Place to Work
Year after year, Pernod Ricard India has been recognised as one of India’s top employers for its inclusive, performance-driven environment. Employees across departments enjoy:
Ample growth and learning opportunities
Access to global knowledge networks
A culture that values autonomy and innovation
Initiatives that focus on mental health, wellness, and work-life balance
The company also places a strong emphasis on diversity, equity, and inclusion, ensuring that talent from all backgrounds finds equal opportunity to thrive.
Bold Marketing with Cultural Impact
Pernod Ricard India has redefined how alcohol brands communicate with consumers in a highly regulated and culturally sensitive market. Through creativity, subtlety, and purpose-led messaging, it has delivered memorable and meaningful brand experiences.
Blenders Pride Fashion Tour: Celebrating Style with Substance
An iconic platform that has celebrated Indian fashion, talent, and self-expression for over 15 years. The fashion tour isn’t just about runways – it’s about narratives of pride, identity, and authenticity, making it a true brand movement.
Royal Stag Barrel Select Large Short Films: Supporting New-Age Cinema
This initiative gives a platform to independent filmmakers to showcase powerful, original short films. The brand’s association with authentic storytelling reinforces its support for bold thinking and artistic exploration.
Jameson Connects: A New-Age Music & Culture Platform
Focused on alternative music and indie subcultures, Jameson Connects curates immersive experiences for India’s creative youth. These experiential campaigns are designed to foster communities and drive authentic engagement.
Through these platforms, Pernod Ricard India not only markets products – it builds cultural capital and emotional connections.
Pioneering Responsible Drinking in India
One of the most commendable aspects of Pernod Ricard India’s journey is its commitment to promoting responsible drinking habits in a country where awareness is still evolving.
#DrinkMoreWater Campaign
This award-winning initiative promotes hydration and moderation during social drinking, encouraging consumers to pace themselves and stay responsible. The campaign uses a light-hearted, relatable tone – making it both effective and share-worthy.
Community & Partner Education
The company also invests in:
Awareness programmes around drunk driving and underage drinking
Partnering with bars and restaurants to promote responsible service
Training employees and vendors on alcohol responsibility and safety standards
By creating a strong ecosystem of ethics, education, and empowerment, Pernod Ricard India ensures that its success doesn’t come at a social cost.
Read More :- Inside Pernod Ricard India: Shaping Premium Spirits and Purpose-Led Growth
Sustainability at the Core of Growth
Pernod Ricard India is one of the few alco-bev companies in India to have embedded sustainability as a business imperative. Its actions are aligned with the global sustainability roadmap – ‘Good Times from a Good Place’, built on four pillars:
Nurturing Terroir
Partnering with farmers for sustainable grain sourcing
Investing in soil conservation and agroforestry in farming communities
Valuing People
Empowering local communities with education, healthcare, and vocational training
Focusing on women-led development programmes in rural areas
Circular Making
Transition to zero liquid discharge and plastic-free packaging
Advanced wastewater treatment and solid waste recycling across plants
Responsible Hosting
Internal campaigns and external partnerships to promote safe drinking
Transparent marketing aligned with industry regulations and ethical codes
These initiatives reflect the company’s vision to create value not just for shareholders, but for stakeholders, society, and the planet.
Investing in Digital and Data-Led Transformation
Pernod Ricard India is embracing the power of digital to create more personalised, seamless and data-rich experiences for consumers and partners alike.
Digital investments include:
AI-led demand planning and route-to-market analytics
Social listening and influencer marketing to tap into emerging trends
Virtual product discovery tools, educational microsites, and immersive content
Deployment of sales enablement apps and dashboards for its distribution teams
By integrating digital at every touchpoint – from strategy to execution – Pernod Ricard India ensures it remains nimble, consumer-centric, and insight-driven.
Conclusion: A Model for Purpose-Driven Business in India
As India matures into a key market for premium spirits, Pernod Ricard India stands tall as a brand-builder, innovator, and responsible leader. The company has seamlessly blended global excellence with local relevance, ensuring its strategies resonate across geographies and generations.
From empowering employees to uplifting communities, from conserving resources to celebrating culture, Pernod Ricard India exemplifies what it means to do business with conscience, creativity, and conviction.