Automotive NVH Materials Market Outlook, Industry Size, Growth Factors & Investment Opportunity 2024-2032

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Global Automotive NVH Materials Market Share, Size, Trends & Growth Research Report 2024-2032

• The global automotive NVH materials market size reached USD 13.0 Billion in 2023.
• The market is expected to reach USD 19.6 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.
• Asia Pacific leads the market, accounting for the largest automotive NVH materials market share.
• Polyurethane accounts for the majority of the market share in the product segment due to its exceptional durability and noise absorption, which makes it perfect for a variety of car components.
• Passenger vehicles hold the largest share in the automotive NVH materials industry.
• The cockpit module remains a dominant segment in the market because it’s a central location that needs a lot of NVH materials to reduce road and engine noise.
• The rising focus on vehicle durability and lifespan has increased the use of NVH materials to reduce wear and tear from vibrations, enhancing vehicle longevity.
• Additionally, consumer expectations for premium audio experiences within car cabins are encouraging the adoption of NVH materials to minimize background noise and improve sound clarity.

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Industry Trends and Drivers:

• The Demand for Enhanced Vehicle Comfort:

The rising consumer demand for quieter and more comfortable vehicles plays a substantial role in driving the adoption of NVH materials. Vehicle interiors, especially in premium segments, are expected to provide a high level of acoustic comfort, minimizing exposure to external noise, vibrations, and general harshness. This has intensified the focus on advanced NVH solutions, including specialized materials like foams, rubber, and fiber composites that effectively dampen sound and absorb vibrations.

For example, acoustic foams are widely integrated into vehicle dashboards, floors, and doors to prevent the transmission of engine noise, road sounds, and other external disturbances. The emphasis on passenger comfort is further reinforced as manufacturers of all vehicle types, from economy to luxury, are prioritizing NVH optimization, thereby bolstering the demand for these materials.

• Stringent Regulatory Standards:

Governments across regions are setting strict noise pollution standards that vehicles must comply with, which in turn pressures manufacturers to employ effective NVH materials in vehicle production. For instance, the European Union’s regulations require lower permissible noise levels, compelling manufacturers to enhance their soundproofing efforts. Additionally, regulatory bodies like the U.S.

Environmental Protection Agency (EPA) have noise control guidelines aimed at reducing community noise, influencing automotive OEMs (Original Equipment Manufacturers) to integrate NVH materials as a standard part of the manufacturing process. These regulations also encourage the development of eco-friendly, recyclable NVH materials that meet environmental standards while ensuring noise reduction, aligning with global trends in sustainability, and aiding the market growth.

• Advancements in Electric Vehicle (EV) Production:

The increasing adoption of electric vehicles is a further factor driving the demand for NVH materials, as EVs pose unique challenges in terms of noise and vibration. Unlike traditional internal combustion engine (ICE) vehicles, EVs lack an engine sound, which can make other noises such as wind, road, and transmission sounds more perceptible to passengers.

As a result, the NVH performance requirements for EVs are even higher, necessitating advanced solutions to enhance cabin acoustics. Manufacturers are investing in lightweight and high-performance NVH materials, such as lightweight insulation foams and acoustic barriers, which reduce noise without compromising the efficiency or range of EVs, contributing to the market expansion.

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Automotive NVH Materials Market Report Segmentation:

Breakup By Product:

• Polyurethane
• Mixed Textiles Fibers
• Fiber Glass
• Polyester Fiber
• NBR
• Polypropylene
• PVC
• Textile Materials (Synthetic) 
• Textile Materials (Cotton)

Polyurethane accounts for the majority of shares due to its superior noise absorption and durability, making it ideal for various vehicle parts.

Breakup By Vehicle Type:

• Passenger Vehicles
• LCV
• HCV

Passenger vehicles dominate as they are increasingly designed with enhanced comfort and reduced noise levels to meet consumer demand.

Breakup By Application:

• Trunk Module
• Floor Module 
• Wheel Arches 
• Cockpit Module 
• Roof Module 
• Engine Casing 
• Bonnet Liners

The cockpit module represents the majority of shares as it is a central area requiring extensive NVH materials to minimize engine and road noise.

Breakup By Region:

• Asia Pacific 
• Europe 
• North America 
• Middle East and Africa
• Latin America

Based on the market research, Asia Pacific holds the leading position due to its large automotive manufacturing base and rising demand for high-quality vehicles across populous markets like China and India.

Top Automotive NVH Materials Market Leaders: The automotive NVH materials market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• BASF SE
• The DOW Chemical Company
• ExxonMobil
• 3M Company
• Mitsui Chemicals, Inc.
• Sumitomo Riko Company Limited
• Covestro AG
• Celanese Corporation
• Huntsman Corporation
• Lanxess AG
• Borgers AG

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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