Amazon Fire TV is about to get a great free search upgrade powered by AI

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At Amazon’s Sept. 2023 devices event, myriad devices and updates to everything from Kindles to Alexa were announced, and plenty of Fire TV news in between. Maybe most important, though, was an upgrade that folks with a Fire TV Stick or Cube would benefit from – vastly improved search with Alexa. 

Well, that feature is finally seeing the light of day as Amazon is starting to roll out the improved search experience to eligible Fire TV devices. This means you’ll be able to ask Alexa what movie has a specific line you remember or even something broader, like a funny comedy set in NYC that’s for the whole family. 

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